December 1, 2010
The Next Wave Dario Rinero | Poltrona Frau
“Our biggest challenge now is to increase our presence and brand awareness in emerging markets.”
The finest raw materials, an attention to detail, and creativity are the elements that make Italian design timeless. And that allowed some of our products to become icons. Still, we are constantly trying to innovate, introducing new materials, production tech-nologies, and environmental awareness. Our biggest challenge now is to increase our presence and brand awareness in emerging markets, particularly in Asia, while also stabilizing our presence in mature markets. The U.S. has the biggest market in the world, but it’s still not wholly mature for design products. Of our group’s 1,000 stores worldwide, fewer than 50 of them are in the U.S.