March 1, 2004
410 Old Mill Road Cartersville, GA 30120 phone: 1-800-509-SHAW www.ecoworx.comEcoWorx® backing is flipping perceptions of carpet What if you chose carpet based on what was on the back?Forget the colors, the patterns and the textures for a moment. Flip your perceptions. And think about what’s on the underside. More from Metropolis If it’s EcoWorx® backing […]
410 Old Mill Road
Cartersville, GA 30120
EcoWorx® backing is flipping perceptions of carpet
What if you chose carpet based on what was on the back?
Forget the colors, the patterns and the textures for a moment. Flip your perceptions. And think about what’s on the underside.
More from Metropolis
If it’s EcoWorx® backing from Shaw Innovation, then it’s something truly remarkable. Because EcoWorx can be recycled into carpet backing again and again. Never going to a landfill. Always coming back as the same high-quality carpet backing. That’s the real meaning of Cradle to Cradle.
EcoWorx backing is a PVC alternative made from Polyolefin. That’s why it can be endlessly recycled, and why the EPA recognized it with the Presidential Green Chemistry Award.
Shaw® is doing everything possible to ensure that every bit of EcoWorx gets recycled. In fact, each carpet tile with EcoWorx backing is printed with a toll-free number to call for pick up and recycling, free of charge.
Surprisingly, you don’t have to give up performance to get carpet backing that’s this sustainable. EcoWorx backing actually outperforms conventional backing. And it has an outstanding warranty to back it up.
Combine EcoWorx backing with Eco Solution Q® fiber, and you have a 100% sustainable product. Carpet that can be recycled into carpet, forever. That’s one perception that will never need to be flipped.
“We believe a company that innovates with their customers’ needs in mind will have long term success. That’s what drove the development of EcoWorx backing. It was certainly gratifying being recognized by the EPA with the Presidential Green Chemistry Award. But even more important is that our customers have made EcoWorx the fastest growing modular backing in the industry. Meeting our clients’ needs-that’s what drives us at Shaw.”
– Hal Long, Executive Vice President
Eco Solution Q
EcoSolution Q® is a type 6 nylon designed to meet the requirements of the commercial market — from the aesthetic needs of the corporate office, to the hygienic standards of healthcare and the durability needed for schools. Beyond its performance capacity, EcoSolution Q® is environmentally responsible, containing 25% reclaimed fiber from post-industrial and post-consumer waste. This represents a significant step forward in Shaw’s corporate environmental goal of “zero waste to the landfill.”
Summary: In this climate of confusing approaches to the development of environmental products and sustainability in the carpet industry, Shaw is pleased to offer e.g. environmentally guaranteed products. Shaw provides a simple vision; minimize environmental impact, provide customer needs, and push toward a recovery system that recycles carpet components.
Shaw receives Green Chemistry Award from EPA
Shaw’s flux wins Best of NeoCon Gold Award
Shaw Contract, lauckgroup collaborate on carpet
Shaw Tile, William McDonough collaborate on carpet
Shaw unveils three new carpet lines at NeoCon
Shaw Tek introduces new collection “Space Matters”
Shaw Specfied Commercial
McDonough Braungart Materials-Assessment Protocol being used to examine Shaw’s Eco products.
Shaw Specfied Commercial
Shaw Specified Commercial Announces CarpetDiem2, Seminar on Environmental Spec Writing.