{"id":90667,"date":"2022-01-04T20:03:04","date_gmt":"2022-01-04T20:03:04","guid":{"rendered":"https:\/\/metropolismag.com\/?post_type=metro_program&#038;p=90667"},"modified":"2022-11-01T18:18:18","modified_gmt":"2022-11-01T18:18:18","slug":"think-tank-november-hmc","status":"publish","type":"metro_program","link":"https:\/\/metropolismag.com\/programs\/think-tank-november-hmc\/","title":{"rendered":"Designing for Gen Z and Beyond"},"content":{"rendered":"\n\n<figure class=\"wp-block-image size-large is-header\" style=\"object-fit:cover;object-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/metropolismag.com\/wp-content\/uploads\/2021\/12\/2353002000_N44_hmcfull-1024x682.jpg\" alt=\"Lobby Interior HMC\" class=\"wp-image-90668\" srcset=\"https:\/\/metropolismag.com\/wp-content\/uploads\/2021\/12\/2353002000_N44_hmcfull-1024x682.jpg 1024w, https:\/\/metropolismag.com\/wp-content\/uploads\/2021\/12\/2353002000_N44_hmcfull-300x200.jpg 300w, https:\/\/metropolismag.com\/wp-content\/uploads\/2021\/12\/2353002000_N44_hmcfull-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group article-header_intro none\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"article-date\" aria-label=\"Post Date\">January 4, 2022<\/p>\n\n\n<h1 class=\"size-large wp-block-heading\"><strong>Designing for Gen Z and Beyond<\/strong><\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column article-header_meta is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"summary size-regular\">The next generation\u2019s tastes, demographics, and political awareness are already having an impact on design, from educational spaces to workplaces.<\/p>\n\n\n\n<p class=\"wp-block-sandow-byline byline size-regular\"><span>By: <\/span><a href=\"\/tag\/james-mccown\">James McCown<\/a><\/p>\n\n\n<ul class=\"social-share\"><li><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fmetropolismag.com%2Fprograms%2Fthink-tank-november-hmc%2F\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path d=\"M9 8h-3v4h3v12h5v-12h3.642l.358-4h-4v-1.667c0-.955.192-1.333 1.115-1.333h2.885v-5h-3.808c-3.596 0-5.192 1.583-5.192 4.615v3.385z\" \/><\/svg><\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fmetropolismag.com%2Fprograms%2Fthink-tank-november-hmc%2F\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path d=\"M4.98 3.5c0 1.381-1.11 2.5-2.48 2.5s-2.48-1.119-2.48-2.5c0-1.38 1.11-2.5 2.48-2.5s2.48 1.12 2.48 2.5zm.02 4.5h-5v16h5v-16zm7.982 0h-4.968v16h4.969v-8.399c0-4.67 6.029-5.052 6.029 0v8.399h4.988v-10.131c0-7.88-8.922-7.593-11.018-3.714v-2.155z\" \/><\/svg><\/a><\/li><li><a href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fmetropolismag.com%2Fprograms%2Fthink-tank-november-hmc%2F&#038;description=Designing+for+Gen+Z+and+Beyond\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"> <path d=\"M12 0c-6.627 0-12 5.372-12 12 0 5.084 3.163 9.426 7.627 11.174-.105-.949-.2-2.405.042-3.441.218-.937 1.407-5.965 1.407-5.965s-.359-.719-.359-1.782c0-1.668.967-2.914 2.171-2.914 1.023 0 1.518.769 1.518 1.69 0 1.029-.655 2.568-.994 3.995-.283 1.194.599 2.169 1.777 2.169 2.133 0 3.772-2.249 3.772-5.495 0-2.873-2.064-4.882-5.012-4.882-3.414 0-5.418 2.561-5.418 5.207 0 1.031.397 2.138.893 2.738.098.119.112.224.083.345l-.333 1.36c-.053.22-.174.267-.402.161-1.499-.698-2.436-2.889-2.436-4.649 0-3.785 2.75-7.262 7.929-7.262 4.163 0 7.398 2.967 7.398 6.931 0 4.136-2.607 7.464-6.227 7.464-1.216 0-2.359-.631-2.75-1.378l-.748 2.853c-.271 1.043-1.002 2.35-1.492 3.146 1.124.347 2.317.535 3.554.535 6.627 0 12-5.373 12-12 0-6.628-5.373-12-12-12z\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" \/><\/svg><\/a><\/li><li><a href=\"mailto:?body=https%3A%2F%2Fmetropolismag.com%2Fprograms%2Fthink-tank-november-hmc%2F&#038;subject=Designing+for+Gen+Z+and+Beyond\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path d=\"M12 12.713l-11.985-9.713h23.97l-11.985 9.713zm0 2.574l-12-9.725v15.438h24v-15.438l-12 9.725z\"\/><\/svg><\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-column empty-header-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column article-header_meta is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"size-regular\">Designing for Generation Z and beyond was the subject of a Think Tank on November 11, hosted by HMC Architects and moderated by Sam Lubell, executive editor of <em>Metropolis<\/em>. But before discussing the generational shift, some definitions are in order. Born after 1996, members of Gen Z are more&nbsp;<a href=\"https:\/\/www.pewresearch.org\/social-trends\/2018\/11\/15\/early-benchmarks-show-post-millennials-on-track-to-be-most-diverse-best-educated-generation-yet\/\">racially and ethnically diverse<\/a>&nbsp;than any previous generation, and according to Pew Research, they are on track to be the most well-educated generation yet. They are also&nbsp;<a href=\"https:\/\/www.pewresearch.org\/internet\/2018\/05\/31\/teens-social-media-technology-2018\/\">digital natives<\/a>&nbsp;who have little or no memory of the world as it existed before smartphones.<\/p>\n\n\n\n<p class=\"size-regular\">\u201cA Gen Z characteristic is openness and honesty about who they are,\u201d said Jon Richardson, senior project designer, principal, <a href=\"https:\/\/hmcarchitects.com\/\">HMC Architects<\/a>. \u201cThey\u2019ve been exposed to the whole diversity of the human species. To that extent they want to influence the design of spaces.\u201d For example, Richardson offered, \u201cgreen design used to be an add-on; now it\u2019s simply the way to do business.\u201d Joel Peterson, director of facilities and construction, Glendale Community College, which has more than $330 million in projects in process, picked up on that idea and added: \u201cGen Z students are asking, \u2018Why can\u2019t we have more solar? Do we really have to use wood? Doesn\u2019t that cut down forests? Why are we using so much concrete\u2014isn\u2019t it carbon intensive to produce?\u2019\u201d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column article-header_content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\" style=\"object-fit:cover;object-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"1024\" src=\"https:\/\/metropolismag.com\/wp-content\/uploads\/2021\/12\/2232001000_N32_hmcfull-860x1024.jpg\" alt=\"Community Center entrance interior, with high ceilings and chandeliers. \" class=\"wp-image-90669\" srcset=\"https:\/\/metropolismag.com\/wp-content\/uploads\/2021\/12\/2232001000_N32_hmcfull-860x1024.jpg 860w, https:\/\/metropolismag.com\/wp-content\/uploads\/2021\/12\/2232001000_N32_hmcfull-252x300.jpg 252w, https:\/\/metropolismag.com\/wp-content\/uploads\/2021\/12\/2232001000_N32_hmcfull-768x914.jpg 768w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><figcaption>HMC Architects designed a new community center for South Whittier, California, a growing community in Los Angeles County, with an eye towards creating a multi-generational hub for seniors, students, and everyone in between. COURTESY RYAN BECK<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group none\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"size-regular\">New education spaces could perhaps take more cues from our childhoods, Richardson said. \u201cThe first classrooms we know are in kindergarten, and how are they laid out? By activity areas. Then in first grade you\u2019re introduced to this very rigid setup of rows and rows of desks with the teacher in front.\u201d Maybe we could learn from our collective pasts, he continued, and make activity areas standard both in higher-education classrooms and in commercial offices as well.<\/p>\n\n\n\n<p class=\"size-regular\">Gen Z wants more than money, the panelists agreed. They want to work for a company that has a higher purpose. \u201cSalary isn\u2019t the main driver for this generation,\u201d said Samantha Eklund, project manager, interiors, HMC. \u201cThere has to be something greater behind the company\u2019s mission.\u201d Then, in keeping with the word \u201cbeyond\u201d in the session\u2019s title, she emphasized the importance of design future-proofing: \u201cWe should always be envisioning the needs of the next generation.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Designing For Gen-Z and Beyond\" src=\"https:\/\/player.vimeo.com\/video\/655381607?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"size-regular\">The pandemic was, of course, on all panelists\u2019 minds. The much-anticipated \u201cpermanent hybrid\u201d model led Richardson to say: \u201cDo I need to come into the office today at all? Do I need to work quietly, or do I need to socialize? What\u2019s the compelling reason to get me out of my bedroom and into my office?\u201d The same goes for higher education, he continued: \u201cFuture-proofing gives people reasons to come back to campus learning.\u201d<\/p>\n\n\n\n<p class=\"size-regular\">Eklund pleaded for eschewing the negative stereotypes about Gen Z, such as their affinity for screen-time, in favor of emphasizing their positive characteristics: \u201cGen Z wants to be bold; they don\u2019t want to be labeled or put in a box. The flexible spaces we design in education environments speak to the fluidity that this generation is craving.\u201d<\/p>\n\n\n\n<p class=\"size-regular\"><strong>The Think Tank discussions were held on November 4, 11, and 18. The conversations were presented in partnership with <a href=\"https:\/\/www.certainteed.com\/\">CertainTeed<\/a> and <a href=\"https:\/\/www.grohe.us\/\">GROHE<\/a>.<\/strong><\/p>\n\n\n\n<p class=\"comment size-regular\">Would you like to comment on this article? Send your thoughts to: <a href=\"mailto:comments@metropolismag.com\">comments@metropolismag.com<\/a><\/p>\n\n\n<ul class=\"tag-cloud\"><li><a href=\"https:\/\/metropolismag.com\/domains\/workplace\/\" target=\"_blank\" rel=\"nofollow noreferrer\">Workplace<\/a><\/li><\/ul>\n\n<ul class=\"tag-cloud\"><li><a href=\"https:\/\/metropolismag.com\/tag\/hmc-architects\/\" target=\"_blank\" rel=\"nofollow noreferrer\">HMC Architects<\/a><\/li><li><a href=\"https:\/\/metropolismag.com\/tag\/james-mccown\/\" target=\"_blank\" rel=\"nofollow noreferrer\">James McCown<\/a><\/li><\/ul><\/div><\/div>\n\n\n<div class=\"post-cards__wrapper is-condensed-default columns-3 single-row\" data-type=\"metro_viewpoint metro_profile metro_project metro_product\" data-amount=\"3\" ><h3 class=\"section-title\">Latest<\/h3><ul><li class=\"card__metro_product\"><div class=\"post-cards__image\"><a class=\"post-cards__link\" href=\"https:\/\/metropolismag.com\/products\/2024-winter-book\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/metropolismag.com\/wp-content\/uploads\/2024\/12\/81lOHP7C8lL._SL1500_-1024x634.jpg\" class=\"attachment-large size-large\" alt=\"\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/metropolismag.com\/wp-content\/uploads\/2024\/12\/81lOHP7C8lL._SL1500_-1024x634.jpg 1024w, https:\/\/metropolismag.com\/wp-content\/uploads\/2024\/12\/81lOHP7C8lL._SL1500_-300x186.jpg 300w, https:\/\/metropolismag.com\/wp-content\/uploads\/2024\/12\/81lOHP7C8lL._SL1500_-768x475.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><div class=\"post-cards__content\"><p class=\"type\">Products<\/p><a class=\"post-cards__title-link\" href=\"https:\/\/metropolismag.com\/products\/2024-winter-book\/\"><h4>METROPOLIS\u2019s Ultimate Winter Reading List<\/h4><\/a><p class=\"excerpt\">Whether you\u2019re interested in the future of sustainable interiors or the history of architectural modernism, here are 2024\u2019s top design titles, curated by METROPOLIS editors. <\/p><\/div><\/li><li class=\"card__metro_viewpoint\"><div class=\"post-cards__image\"><a class=\"post-cards__link\" href=\"https:\/\/metropolismag.com\/viewpoints\/porch-an-invitation-to-explore-american-architecture-at-the-venice-biennale\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"816\" src=\"https:\/\/metropolismag.com\/wp-content\/uploads\/2024\/12\/cropped-one_Tim-Hursley_TH141113_RS_MBend-Hale_Fall0114-1024x816.jpg\" class=\"attachment-large size-large\" alt=\"\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/metropolismag.com\/wp-content\/uploads\/2024\/12\/cropped-one_Tim-Hursley_TH141113_RS_MBend-Hale_Fall0114-1024x816.jpg 1024w, https:\/\/metropolismag.com\/wp-content\/uploads\/2024\/12\/cropped-one_Tim-Hursley_TH141113_RS_MBend-Hale_Fall0114-300x239.jpg 300w, https:\/\/metropolismag.com\/wp-content\/uploads\/2024\/12\/cropped-one_Tim-Hursley_TH141113_RS_MBend-Hale_Fall0114-768x612.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><div class=\"post-cards__content\"><p class=\"type\">Viewpoints<\/p><a class=\"post-cards__title-link\" href=\"https:\/\/metropolismag.com\/viewpoints\/porch-an-invitation-to-explore-american-architecture-at-the-venice-biennale\/\"><h4>PORCH: An Invitation to Explore American Architecture at the Venice Biennale<\/h4><\/a><p class=\"excerpt\">Recent scholarship on earth architecture in America highlights larger issues concerning power, extraction, and Indigenous resistance to the settler state and capitalism.\u00a0<\/p><\/div><\/li><li class=\"card__metro_profile\"><div class=\"post-cards__image\"><a class=\"post-cards__link\" href=\"https:\/\/metropolismag.com\/profiles\/20-design-visionaries-from-metropolis-2024\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/metropolismag.com\/wp-content\/uploads\/2024\/07\/ME_24_SUM_FSH_Process-32-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/metropolismag.com\/wp-content\/uploads\/2024\/07\/ME_24_SUM_FSH_Process-32-1024x683.jpg 1024w, https:\/\/metropolismag.com\/wp-content\/uploads\/2024\/07\/ME_24_SUM_FSH_Process-32-300x200.jpg 300w, https:\/\/metropolismag.com\/wp-content\/uploads\/2024\/07\/ME_24_SUM_FSH_Process-32-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><div class=\"post-cards__content\"><p class=\"type\">Profiles<\/p><a class=\"post-cards__title-link\" href=\"https:\/\/metropolismag.com\/profiles\/20-design-visionaries-from-metropolis-2024\/\"><h4>20 Design Visionaries From METROPOLIS&#8217;s 2024 Coverage<\/h4><\/a><p class=\"excerpt\">Want to understand the next wave of ideas and methods in the built environment? Get reacquainted with these practitioners.<\/p><\/div><\/li><\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The next generation\u2019s tastes, demographics, and political awareness are already having an impact on design, from educational spaces to workplaces.<\/p>\n","protected":false},"author":389,"featured_media":90668,"menu_order":0,"template":"","meta":{"_acf_changed":false,"featured_image_focal_point":[],"legacy_WP_ID":0},"tags":[2035,1874],"metro_tax_domain":[76],"metro_tax_topic":[13,14],"metro_tax_program":[81],"metro_issue":[1997],"internal_flag":[],"class_list":["post-90667","metro_program","type-metro_program","status-publish","has-post-thumbnail","hentry","tag-hmc-architects","tag-james-mccown","metro_tax_domain-workplace","metro_tax_topic-architecture","metro_tax_topic-interior-design","metro_tax_program-think-tank","metro_issue-nov-dec-2021"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Designing for Gen Z and Beyond - 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