mass timber<\/a>,\u201d which has in recent years become a more common phrase among those working in the sustainable building industry, the material is less known for being an accessible solution\u2014a perception that the firm aims to change. Widely known for its use of mass timber in office design, DLR Group made an urgent but challenging pivot, reorienting its expertise to create a prototype for building in a sector where the material has yet to see its full potential realized: the hotel industry.<\/p>\n\n\n\n\u201cThere is a little trepidation in the market, since it\u2019s a newer type of superstructure,\u201d explains Stephen Cavanaugh, DLR Group design leader. \u201cCommonly you build a hotel out of concrete or steel, so that\u2019s probably the first challenge you bump up against in conversations with development companies about doing something new, different, and sustainable.\u201d Maximizing the ecofriendly advantages and aesthetics of mass timber was important to the firm\u2014and added another layer to the project. \u201cWe wanted to keep the timber exposed to meet our sustainability goal, using fewer materials like gypsum wallboard where we could avoid it, to lower the carbon impact of the building,\u201d says B. Sanborn, design research leader. \u201cThe wood grain also has natural patterns that people associate with hominess and warmth, so we wanted to use it as a design feature.\u201d <\/p>\n\n\n\n