{"id":60052,"date":"2018-06-13T19:07:55","date_gmt":"2018-06-13T19:07:55","guid":{"rendered":"https:\/\/metropolismag.com\/projects\/hem-los-angeles-pop-up-2018\/"},"modified":"2022-11-04T17:34:58","modified_gmt":"2022-11-04T17:34:58","slug":"hem-los-angeles-pop-up-2018","status":"publish","type":"metro_project","link":"https:\/\/metropolismag.com\/projects\/hem-los-angeles-pop-up-2018\/","title":{"rendered":"Take a Look Inside Hem’s Second Ever Pop-Up, Now Open in L.A."},"content":{"rendered":"
\"Hem
Courtesy Hem<\/strong><\/figcaption><\/figure>\n

Following up on the hype surrounding (and success of) its New York retail foray<\/a> last fall, the e-commerce furniture sensation Hem<\/a> is taking over a stripped-down industrial space in Los Angeles for its second U.S. brick-and-mortar.<\/p>\n

The pop-up, which opened last week, displays Hem\u2019s signature furniture, lighting, and accessories, and offers a sneak peek at some brand-new releases launching after the summer. \u201cI think we\u2019ll just put our furniture in there and it will look beautiful,\u201d says Petrus Palme\u0301r<\/a>, founder of the Stockholm-based brand.<\/p>\n

The provisional shop occupies a high-ceilinged concrete space in Row DTLA belonging to local e-tailer and Hem partner Poketo. For Palme\u0301r, the pop-up signifies the enduring importance of the tangible in the e-commerce era, and of Hem\u2019s global community of designers and aficionados. \u201cIt\u2019s just a natural extension of the brand growing and getting closer to its audience,\u201d he says, adding that the U.S. market accounts for roughly 60 percent of Hem\u2019s sales.<\/p>\n

\u201cWhat I enjoy most is that we\u2019re able to capture the community that we\u2019ve built online and transform that into a physical community,\u201d says Palme\u0301r.<\/p>\n

And Palme\u0301r sees the pop-up as more than an opportunity to connect with fans through cocktail hours\u2014the retail strategy is becoming an inextricable part of Hem\u2019s business model. \u201cWe can stay for a short time and meet customers,\u201d he says. \u201cAnd then we go back home, gather our forces, and plan for a new venue.\u201d<\/p>\n

The Hem L.A. pop-up will be open through June 30 at\u00a0777 S. Alameda St. #174.<\/em><\/p>\n

You might also like, “Hem Launches First New York Pop-Up.”\u00a0<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The temporary store for the cult Stockholm-based furniture e-tailer, located in a warehouse in Downtown L.A., showcases a mix of staple pieces and new offerings.<\/p>\n","protected":false},"author":1083,"featured_media":2575,"menu_order":0,"template":"","meta":{"_acf_changed":false,"featured_image_focal_point":[],"legacy_WP_ID":null},"tags":[2744,1064,183,644],"metro_tax_domain":[],"metro_tax_topic":[],"metro_tax_program":[],"metro_issue":[],"internal_flag":[],"class_list":["post-60052","metro_project","type-metro_project","status-publish","has-post-thumbnail","hentry","tag-akiva-blander","tag-hem","tag-los-angeles","tag-retail"],"acf":[],"yoast_head":"\nTake a Look Inside Hem's Second Ever Pop-Up, Now Open in L.A. - Metropolis<\/title>\n<meta name=\"description\" content=\"The temporary store for the cult Stockholm-based furniture e-tailer, located in a warehouse in Downtown L.A., showcases a mix of staple pieces and new offerings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metropolismag.com\/projects\/hem-los-angeles-pop-up-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Take a Look Inside Hem's Second Ever Pop-Up, Now Open in L.A. - 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