{"id":106368,"date":"2023-07-10T15:43:27","date_gmt":"2023-07-10T15:43:27","guid":{"rendered":"https:\/\/metropolismag.com\/?post_type=metro_viewpoint&#038;p=106368"},"modified":"2023-07-10T15:43:28","modified_gmt":"2023-07-10T15:43:28","slug":"why-participating-in-market-research-matters","status":"publish","type":"metro_viewpoint","link":"https:\/\/metropolismag.com\/viewpoints\/why-participating-in-market-research-matters\/","title":{"rendered":"Why Participating in Market Research Matters"},"content":{"rendered":"\n<div class=\"wp-block-sandow-article-header article-header\">\n<figure class=\"wp-block-image size-full is-header\" style=\"object-fit:cover;object-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/metropolismag.com\/wp-content\/uploads\/2023\/07\/pexels-cottonbro-studio-7428849.jpg\" alt=\"Close up of three people seated in a daylit room in front of a window around a wood-topped table that holds two laptops.\" class=\"wp-image-106369\" srcset=\"https:\/\/metropolismag.com\/wp-content\/uploads\/2023\/07\/pexels-cottonbro-studio-7428849.jpg 2000w, https:\/\/metropolismag.com\/wp-content\/uploads\/2023\/07\/pexels-cottonbro-studio-7428849-300x200.jpg 300w, https:\/\/metropolismag.com\/wp-content\/uploads\/2023\/07\/pexels-cottonbro-studio-7428849-1024x682.jpg 1024w, https:\/\/metropolismag.com\/wp-content\/uploads\/2023\/07\/pexels-cottonbro-studio-7428849-768x512.jpg 768w, https:\/\/metropolismag.com\/wp-content\/uploads\/2023\/07\/pexels-cottonbro-studio-7428849-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group article-header_intro none\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"article-date\" aria-label=\"Post Date\">July 10, 2023<\/p>\n\n\n<h1 class=\"wp-block-heading size-large\">Why Participating in Market Research Matters<\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column article-header_meta is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"summary size-regular\">Taking part in industry information gathering can help architects and designers stay competitive and shape the future of design.<\/p>\n\n\n\n<p class=\"wp-block-sandow-byline byline size-regular\"><span>By: <\/span><a href=\"\/tag\/amanda-schneider\">Amanda Schneider<\/a><\/p>\n\n\n<ul class=\"social-share\"><li><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fmetropolismag.com%2Fviewpoints%2Fwhy-participating-in-market-research-matters%2F\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path d=\"M9 8h-3v4h3v12h5v-12h3.642l.358-4h-4v-1.667c0-.955.192-1.333 1.115-1.333h2.885v-5h-3.808c-3.596 0-5.192 1.583-5.192 4.615v3.385z\" \/><\/svg><\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fmetropolismag.com%2Fviewpoints%2Fwhy-participating-in-market-research-matters%2F\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path d=\"M4.98 3.5c0 1.381-1.11 2.5-2.48 2.5s-2.48-1.119-2.48-2.5c0-1.38 1.11-2.5 2.48-2.5s2.48 1.12 2.48 2.5zm.02 4.5h-5v16h5v-16zm7.982 0h-4.968v16h4.969v-8.399c0-4.67 6.029-5.052 6.029 0v8.399h4.988v-10.131c0-7.88-8.922-7.593-11.018-3.714v-2.155z\" \/><\/svg><\/a><\/li><li><a href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fmetropolismag.com%2Fviewpoints%2Fwhy-participating-in-market-research-matters%2F&#038;description=Why+Participating+in+Market+Research+Matters\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"> <path d=\"M12 0c-6.627 0-12 5.372-12 12 0 5.084 3.163 9.426 7.627 11.174-.105-.949-.2-2.405.042-3.441.218-.937 1.407-5.965 1.407-5.965s-.359-.719-.359-1.782c0-1.668.967-2.914 2.171-2.914 1.023 0 1.518.769 1.518 1.69 0 1.029-.655 2.568-.994 3.995-.283 1.194.599 2.169 1.777 2.169 2.133 0 3.772-2.249 3.772-5.495 0-2.873-2.064-4.882-5.012-4.882-3.414 0-5.418 2.561-5.418 5.207 0 1.031.397 2.138.893 2.738.098.119.112.224.083.345l-.333 1.36c-.053.22-.174.267-.402.161-1.499-.698-2.436-2.889-2.436-4.649 0-3.785 2.75-7.262 7.929-7.262 4.163 0 7.398 2.967 7.398 6.931 0 4.136-2.607 7.464-6.227 7.464-1.216 0-2.359-.631-2.75-1.378l-.748 2.853c-.271 1.043-1.002 2.35-1.492 3.146 1.124.347 2.317.535 3.554.535 6.627 0 12-5.373 12-12 0-6.628-5.373-12-12-12z\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" \/><\/svg><\/a><\/li><li><a href=\"mailto:?body=https%3A%2F%2Fmetropolismag.com%2Fviewpoints%2Fwhy-participating-in-market-research-matters%2F&#038;subject=Why+Participating+in+Market+Research+Matters\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path d=\"M12 12.713l-11.985-9.713h23.97l-11.985 9.713zm0 2.574l-12-9.725v15.438h24v-15.438l-12 9.725z\"\/><\/svg><\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-column empty-header-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column article-header_meta is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"size-regular\">For architects or designers looking to stay ahead of the curve, participating in market research could be the key. The sexy world of design has a nerdy side that holds some profound personal and professional benefits. Here are ten reasons to consider participating in ThinkLab\u2019s surveys:<\/p>\n\n\n\n<p class=\"size-regular\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column article-header_content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-pullquote size-regular\"><blockquote><p><p>By participating in ThinkLab market research, architects and designers are contributing to a larger cause, helping to create a more sustainable future.<\/p><\/p><\/blockquote><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group none\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>01 Influence industry change.<\/strong><\/h2>\n\n\n\n<p class=\"size-regular\">By making their voices heard, architects and designers can help drive emerging design trends, identify inspirational materials, shape product development, and spark new, efficient approaches for product manufacturers that save time for everyone in the product selection process.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>02 <\/strong><strong>Get a first look.<\/strong><\/h2>\n\n\n\n<p class=\"size-regular\">Architects and designers love to share with us. We love to share back. In response to the insights design professionals contribute from their unique perspectives, we help create context around how those thoughts relate to others, then share it in an infographic format optimized to speak to the brilliant design-driven minds in our community. Participants receive valuable information that can help them work smarter, not harder.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>03 Shape perspective.<\/strong><\/h2>\n\n\n\n<p class=\"size-regular\">ThinkLab is constantly exploring hot topics at the intersection of business and design. Participants will be exposed to left-brain topics translated for the right-brained crowd, and vice versa. By engaging in this research, they\u2019ll further develop their own points of view and broaden their understanding of the industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>04 <\/strong><strong>Share expertise.&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"size-regular\">We recognize participants for the unique experiences that have built their careers. Distinct perspectives may come in the form of expertise in a particular vertical market, a deep understanding of what\u2019s happening in a local design community, or knowledge of a topic that a participant is particularly passionate about. We want to hear it all. Our screeners help us learn more about participants and curate research opportunities that fit their specific areas of expertise.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>05 <\/strong><strong>Learn from peers.<\/strong><\/h2>\n\n\n\n<p class=\"size-regular\">While taking simple surveys is one way to participate, architects and designers can also take part in qualitative discussion sessions led by ThinkLab. These sessions are designed as an opportunity to connect with other leading minds nationwide on a variety of topics. Participants can make new connections outside their usual industry niche and collaborate on industry-changing projects.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>06 Become part of a community.<\/strong><\/h2>\n\n\n\n<p class=\"size-regular\">Participants become part of a broad community of like-minded movers, shakers, and influencers. We help strengthen connections beyond local markets to create a valuable network of peers who can support and inspire one another throughout their careers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>07 Earn rewards.<\/strong><\/h2>\n\n\n\n<p class=\"size-regular\">Who doesn\u2019t want a little extra spending money? Simply by participating, architects and designers earn rewards such as cash, gift cards, or other gifts shared by our research sponsors.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>08 Save the planet.<\/strong><\/h2>\n\n\n\n<p class=\"size-regular\">For every complete survey response, we plant a tree. By participating in ThinkLab market research, architects and designers are contributing to a larger cause, helping to create a more sustainable future for our planet. We have already planted thousands of trees since the launch of this rewards program. Learn more by checking out our growing forest at Tree Nation.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>09 <\/strong><strong>Get published and be heard.<\/strong><\/h2>\n\n\n\n<p class=\"size-regular\">In addition to the ThinkLab blog, our team members are regular contributors to our&nbsp;&nbsp;sister brands <em>Interior Design<\/em>, <em>Metropolis<\/em>, <em>Luxe<\/em>, and other industry publications. We frequently pull in astute observations from our research participants, or even extend invites to make their voices heard on ThinkLab\u2019s digital seminars, LinkedIn Live audio events, the <em>Design Nerds Anonymous <\/em>podcast, or the <em>Learning Objective <\/em>podcast.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group none\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>10 Drive positive industry disruption.<\/strong><\/h2>\n\n\n\n<p class=\"size-regular\">What is positive disruption? It\u2019s simply a belief that if we don\u2019t disrupt the industry ourselves, we become complacent. ThinkLab invites architects and designers to join us in questioning \u201cthe way things have always been done\u201d to create an even better way forward.&nbsp;<\/p>\n\n\n\n<p class=\"size-regular\">In the wise words of Adam Grant, author of <em>Think Again: The Power of&nbsp;Knowing What You Don\u2019t Know<\/em>: \u201cIntelligence is traditionally viewed as the ability to think and learn. Yet in a turbulent world, there\u2019s another set of cognitive skills that might matter more: the ability to rethink and unlearn.\u201d Join ThinkLab to be part of the evolution of the industry and help shape the future of design.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"size-regular\">&nbsp;Amanda Schneider is president of&nbsp;<a href=\"https:\/\/thinklab.design\/?__hstc=3637615.193740b8e8d9e5c51da5cb371e09c80d.1672763266198.1688743031880.1689003154709.247&amp;__hssc=3637615.5.1689003154709&amp;__hsfp=399449310\" target=\"_blank\" rel=\"noreferrer noopener\">ThinkLab<\/a>, the research division of SANDOW Design Group. Join in to explore what\u2019s next at <a href=\"http:\/\/thinklab.design\/join-in\" target=\"_blank\" rel=\"noreferrer noopener\">thinklab.design\/join-in<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"comment size-regular\">Would you like to comment on this article? 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