{"id":106832,"date":"2023-08-15T16:34:37","date_gmt":"2023-08-15T16:34:37","guid":{"rendered":"https:\/\/metropolismag.com\/?post_type=metro_viewpoint&#038;p=106832"},"modified":"2023-08-15T16:34:40","modified_gmt":"2023-08-15T16:34:40","slug":"poster-house-environmental-activism-posters","status":"publish","type":"metro_viewpoint","link":"https:\/\/metropolismag.com\/viewpoints\/poster-house-environmental-activism-posters\/","title":{"rendered":"Charting the History of Environmental Activism Through Posters"},"content":{"rendered":"\n<div class=\"wp-block-sandow-article-header article-header\">\n<figure class=\"wp-block-image size-full is-header\" style=\"object-fit:cover;object-position:10% 1%\"><img loading=\"lazy\" decoding=\"async\" width=\"1268\" height=\"1350\" src=\"https:\/\/metropolismag.com\/wp-content\/uploads\/2023\/08\/EA_002_M.jpg\" alt=\"\" class=\"wp-image-106839\" srcset=\"https:\/\/metropolismag.com\/wp-content\/uploads\/2023\/08\/EA_002_M.jpg 1268w, https:\/\/metropolismag.com\/wp-content\/uploads\/2023\/08\/EA_002_M-282x300.jpg 282w, https:\/\/metropolismag.com\/wp-content\/uploads\/2023\/08\/EA_002_M-962x1024.jpg 962w, https:\/\/metropolismag.com\/wp-content\/uploads\/2023\/08\/EA_002_M-768x818.jpg 768w\" sizes=\"(max-width: 1268px) 100vw, 1268px\" \/><figcaption class=\"wp-element-caption\">COURTESY ROBERT RAUSCHENBERG<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-group article-header_intro none\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"article-date\" aria-label=\"Post Date\">August 15, 2023<\/p>\n\n\n<h1 class=\"wp-block-heading size-large\">Charting the History of Environmental Activism Through Posters<\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column article-header_meta is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"summary size-regular\">The impactful images showcased in Poster House\u2019s upcoming exhibition helped shape public debate on environmental issues, but failed to modify behavior.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-sandow-byline byline size-regular\"><span>By: <\/span><a href=\"\/tag\/jaxson-stone\">Jaxson Stone<\/a><\/p>\n\n\n<ul class=\"social-share\"><li><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fmetropolismag.com%2Fviewpoints%2Fposter-house-environmental-activism-posters%2F\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path d=\"M9 8h-3v4h3v12h5v-12h3.642l.358-4h-4v-1.667c0-.955.192-1.333 1.115-1.333h2.885v-5h-3.808c-3.596 0-5.192 1.583-5.192 4.615v3.385z\" \/><\/svg><\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fmetropolismag.com%2Fviewpoints%2Fposter-house-environmental-activism-posters%2F\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path d=\"M4.98 3.5c0 1.381-1.11 2.5-2.48 2.5s-2.48-1.119-2.48-2.5c0-1.38 1.11-2.5 2.48-2.5s2.48 1.12 2.48 2.5zm.02 4.5h-5v16h5v-16zm7.982 0h-4.968v16h4.969v-8.399c0-4.67 6.029-5.052 6.029 0v8.399h4.988v-10.131c0-7.88-8.922-7.593-11.018-3.714v-2.155z\" \/><\/svg><\/a><\/li><li><a href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fmetropolismag.com%2Fviewpoints%2Fposter-house-environmental-activism-posters%2F&#038;description=Charting+the+History+of+Environmental+Activism+Through+Posters\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"> <path d=\"M12 0c-6.627 0-12 5.372-12 12 0 5.084 3.163 9.426 7.627 11.174-.105-.949-.2-2.405.042-3.441.218-.937 1.407-5.965 1.407-5.965s-.359-.719-.359-1.782c0-1.668.967-2.914 2.171-2.914 1.023 0 1.518.769 1.518 1.69 0 1.029-.655 2.568-.994 3.995-.283 1.194.599 2.169 1.777 2.169 2.133 0 3.772-2.249 3.772-5.495 0-2.873-2.064-4.882-5.012-4.882-3.414 0-5.418 2.561-5.418 5.207 0 1.031.397 2.138.893 2.738.098.119.112.224.083.345l-.333 1.36c-.053.22-.174.267-.402.161-1.499-.698-2.436-2.889-2.436-4.649 0-3.785 2.75-7.262 7.929-7.262 4.163 0 7.398 2.967 7.398 6.931 0 4.136-2.607 7.464-6.227 7.464-1.216 0-2.359-.631-2.75-1.378l-.748 2.853c-.271 1.043-1.002 2.35-1.492 3.146 1.124.347 2.317.535 3.554.535 6.627 0 12-5.373 12-12 0-6.628-5.373-12-12-12z\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" \/><\/svg><\/a><\/li><li><a href=\"mailto:?body=https%3A%2F%2Fmetropolismag.com%2Fviewpoints%2Fposter-house-environmental-activism-posters%2F&#038;subject=Charting+the+History+of+Environmental+Activism+Through+Posters\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"><path d=\"M12 12.713l-11.985-9.713h23.97l-11.985 9.713zm0 2.574l-12-9.725v15.438h24v-15.438l-12 9.725z\"\/><\/svg><\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-column empty-header-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column article-header_meta is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"size-regular\">This summer, the New York City skyline was obscured by a thick orange haze created by Canadian wildfires, prompting the state and city governments to implore residents to stay indoors, close their windows, and once again pull out their N95 masks. Coincidentally, \u201ca [Poster House] show focused on environmentalism, which is scheduled to open just a few months after the [air quality emergency,] feels depressingly topical,\u201d says Tim Medland, curator of <em>We Tried to Warn You! Environmental Crisis Posters, 1970\u20132020<\/em>, an upcoming exhibition at the Manhattan museum.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column article-header_content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-pullquote size-regular\"><blockquote><p><p>&#8220;These posters, along with the narratives they represent, have advanced both the visibility and credibility of the issues we all face.&#8221;<\/p><\/p><cite>Tim Medland, curator of <em>We Tried to Warn You! Environmental Crisis Posters, 1970\u20132020<\/em><\/cite><\/blockquote><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group none\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"size-regular\">The show highlights 33 posters that were made during the 50 years following the creation of the U.S. Environmental Protection Agency in 1970. While the posters are visually powerful, Medland points out that they are all \u201cfailures\u201d in that regardless of their images\u2019 messaging\u2014positive or negative\u2014they did not succeed in modifying behavior.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"object-fit:cover;object-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1742\" height=\"2000\" src=\"https:\/\/metropolismag.com\/wp-content\/uploads\/2023\/08\/PH.7108.jpg\" alt=\"\" class=\"wp-image-106834\" srcset=\"https:\/\/metropolismag.com\/wp-content\/uploads\/2023\/08\/PH.7108.jpg 1742w, https:\/\/metropolismag.com\/wp-content\/uploads\/2023\/08\/PH.7108-261x300.jpg 261w, https:\/\/metropolismag.com\/wp-content\/uploads\/2023\/08\/PH.7108-892x1024.jpg 892w, https:\/\/metropolismag.com\/wp-content\/uploads\/2023\/08\/PH.7108-768x882.jpg 768w, https:\/\/metropolismag.com\/wp-content\/uploads\/2023\/08\/PH.7108-1338x1536.jpg 1338w\" sizes=\"(max-width: 1742px) 100vw, 1742px\" \/><figcaption class=\"wp-element-caption\">Peter Max\u2019s &#8220;Make Every Day Earth Day!&#8221; is one of 33 posters and about a dozen pieces of supporting ephemera that will be on display.\n<\/figcaption><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"size-regular\">The two posters on this page, both created in 1992, illustrate the problem. Commissioned by the U.N. as the official artwork for Earth Day 1992, Peter Max\u2019s psychedelic image shows a joyous, idealized world where we \u201cMake Every Day Earth Day!\u201d Medland notes. \u201cRather than warning of a bleak future if more care is not taken of the planet, the artist highlights positivity.\u201d Max\u2019s image spread across the world on a series of U.S. postage stamps used for that year\u2019s Earth Summit in Rio de Janeiro. Medland adds, \u201cHowever, the Robert Rauschenberg\u2013designed poster for the Earth Summit itself is a lot bleaker.\u201d In the lower right corner, Rauschenberg\u2019s poster depicts the mythological figure of Atlas in eternal suffering surrounded by burning vegetation, in stark contrast to Max\u2019s depiction drawn that same year.&nbsp;<\/p>\n\n\n\n<p class=\"size-regular\">Regardless of artists\u2019 intentions, \u201cthe impactful images in these posters, along with the narratives they represent, have advanced both the visibility and credibility of the issues we all face,\u201d Medland says. \u201cEnvironmentalism is no longer an issue of regional pollution, but a global, systemic, existential issue.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"comment size-regular\">Would you like to comment on this article? Send your thoughts to: <a href=\"mailto:comments@metropolismag.com\">comments@metropolismag.com<\/a><\/p>\n\n\n<ul class=\"tag-cloud\"><li><a href=\"https:\/\/metropolismag.com\/domains\/cultural\/\" target=\"_blank\" rel=\"nofollow noreferrer\">Cultural<\/a><\/li><\/ul>\n\n<ul class=\"tag-cloud\"><li><a href=\"https:\/\/metropolismag.com\/tag\/exhibition\/\" target=\"_blank\" rel=\"nofollow noreferrer\">Exhibition<\/a><\/li><li><a href=\"https:\/\/metropolismag.com\/tag\/jaxson-stone\/\" target=\"_blank\" rel=\"nofollow noreferrer\">Jaxson Stone<\/a><\/li><li><a href=\"https:\/\/metropolismag.com\/tag\/poster-house\/\" target=\"_blank\" rel=\"nofollow noreferrer\">Poster House<\/a><\/li><li><a href=\"https:\/\/metropolismag.com\/tag\/sustainability\/\" target=\"_blank\" rel=\"nofollow noreferrer\">sustainability<\/a><\/li><\/ul><\/div><\/div>\n\n\n<div class=\"post-cards__wrapper is-condensed-default columns-3 single-row\" data-type=\"metro_viewpoint\" data-amount=\"3\" ><h3 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