March 23, 2022
Crosby Studio’s Latest Collection Will Include an Interior Design Video Game
The game will allow participants to design interiors with furniture pieces from Crosby Studios, and in return, pixelated versions of some of signature pieces will be reproduced in varieties of colors throughout the year to interject the digital into the physical world. Drawing inspiration from video games such as The Sims, the designer explains, “I was constantly building homes rather than creating characters on this game, which made me figure this could be an entertaining way to experience design.”
Nuriev is known for championing boldly monochromatic interiors in metallic, purple, or green hues, but his new venture signals his foray into new colors and motifs. “For the first time, I am giving orange a chance,” he says. Another bold step for Nuriev is leopard print, which he admits to be his new design obsession. “I want to include this pattern in environments where design is expected to be very minimal and clean.”
Obsession is in fact a keyword for Nuriev whose design flirts with the viewer through a sense of contemporary sensuality in disarming installations. Whether the metallic reflective bedroom he designed for the most recent Design Miami/ or his rendition of an elevator through furniture in the same fair’s Basel edition last fall, theatricality and mystery determine Nuriev’s aesthetic philosophy.
“The video game is my new environment,” Nuriev explains. Testing the waters in the real world with a physical rendition of the game’s café allows him to observe our relationship between URL and IRL, especially through the inherently tactile practice of furniture design when the metaverse is rapidly becoming an experimental platform for architecture and design.
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