Orior Opens its SoHo Flagship with Nods to its Irish Roots

The illustrious furniture brand comes into its own with a new showroom that expresses its eclectic aesthetic and commitment to artisanal traditions. 

By: Adrian Madlener

Photography: Simon Watson

Having established itself as one of Ireland’s leading furniture manufacturers over the past 40 years, Orior first took the New York design scene by storm in 2019. The family brand’s particular palette of warm pastels and subtle deco flourishes were a breath of fresh air. Breaking up the muted earth tones and scandi-core minimalism prevalent at the time, the boutique producer introduced its refined yet relatable approach to well-crafted design to American consumers hungry for something new. 

Its inaugural Tribeca showroom, however, was limiting and didn’t allow creative director Ciaran McGuigan and his team to fully articulate their vision. A new 4,500-square-foot flagship in the heart of the City’s SoHo Design District does the job. 

“The bold shapes and rich materials consistent throughout our work have influenced the space and underscore our dedication to uplifting design and superior craftsmanship,” McGuigan explains. Complete with hand-milled oak-trimmed archways and recycled marble floors formed in unique graphical patterns—the new expansive premises take on a church-like quality, evoking Orior’s home country.