March 7, 2019
Liven Up Your Feed: 12 Architecture Instagram Accounts We Love
Most Instagram accounts have become slickly-curated collections presented by faceless narrator—these accounts break the mold.
In a few short years, what had originally been a place to share your selfies and unsolicited lunch snaps has become a meticulously curated platform for self-promotion—a personal portfolio of sorts. However, Instagram’s ubiquity affords it further influence beyond record-breaking pictures of eggs. (Yes, that happened. The internet is a weird place.)
Since its launch in 2010, Instagram has turned the design world on its head. Thanks to the growing prevalence of “Instagrammability” (an eye-catching quality that’s ideal for getting “likes” and shares) the design and photography of built space has taken on a life of its own.
Consequently, an Instagram presence has become critical to any architecture practice’s public relations and media strategy. An Instagram account is essentially a 21st-century digital architectural monograph, with hashtags thrown in for good measure. Nowadays, a few eyebrows would be raised if a young designer or a successful architectural practice shrugged off the question “What’s your Instagram account handle?” with an “Oh, I don’t have one.” (Looking at you Heatherwick Studios!)
The result is the “professional” Instagram account: a slick collection of images presented by a faceless narrator. The influx of these accounts has made it harder to find interesting and unique posters in a sea of designers simply cropping to a square and uploading the result.
We’ve selected just a few Instagram accounts that cleverly utilize the platform, whether it’s through their curation, styling, or content.
Think we’ve missed a few? Let us know! Send your selections to our comments email at the bottom of the article. (Also, don’t forget to check out Metropolis’s own Instagram!)
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