Psychoanalyzing the 8 Best Pavilions of the London Design Biennale

To evaluate this year’s international design festival, themed “Emotional States,” we used the lens of psychologist Robert Plutchik’s classic “wheel of emotions.”

London Design Biennale 2017
Puerto Rico’s pavilion by Muuaaa Design Studio. Courtesy Ed Reeve

With the London Design Festival almost underway and the Design Museum’s Design of the Year shortlist forthcoming, London in September is all about (you guessed it) design. Up first, though, is the second London Design Biennale which has taken over Somerset House and is organized by a national pavilion structure (with a few city- or brand-shaped outliers). Following the Biennale theme of “Emotional States,” Metropolis followed Robert Plutchik’s theory of emotion to guide us through a roller-coaster of feels.  Click through our top 8 pavilions below. 

You might also like, “This Time, the London Design Biennale Promises to Get Emotional.”

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