August 1, 2006
What does it take to peddle a condo when money is no object?
When the history of this era is written, the near primal desire for real estate will loom large. Part of that sexy, sordid story involves the over-the-top marketing efforts used to brand product. It has become a perverse design problem: How do you distinguish your property in a rampaging market where not nearly enough people suffer sticker shock? As real estate now pauses (either to catch its breath or leap into the abyss), we take a look at some recent efforts in what may emerge as a new category for graphic design: condo collateral.