December 3, 2007
New York’s Design Community enjoys an advance screening hosted by Poggenpohl
A lively New York crowd gathered the evening of Thursday, November 29th, in the A&D Building on East 58th Street for a Metropolis magazine advance screening of design: e2. The second iteration of the six part documentary-style television series—narrated by Brad Pitt—explores the vitality of the environment through eco-friendly architecture. At 6:15 PM the crowd […]
A lively New York crowd gathered the evening of Thursday, November 29th, in the A&D Building on East 58th Street for a Metropolis magazine advance screening of design: e2. The second iteration of the six part documentary-style television series—narrated by Brad Pitt—explores the vitality of the environment through eco-friendly architecture.
At 6:15 PM the crowd was seated and warmly welcomed by Ted Chappell President of Poggenpohl US, who then introduced Metropolis editor in chief, Susan S. Szenasy.
Before introducing the screening of design:e2 Szenasy began by mentioning that architect Edward Mazria placed a cold call to Metropolis four years ago, outlining an intriguing theory. The New Mexico architect had spent a year researching the correlation between global warming and the building sector. And he’d determined that architecture was the leading cause of climate change. In October 2003 Metropolis published a cover story fittingly titled, “Turning Down the Global Thermostat” launching Mazria’s highly effective public campaign on behalf of our endangered planet.
design: e2 Episode 6: “Architecture 2030,” focuses on the tireless crusade of architect Ed Mazria to single-handedly convince the building sector to cut carbon emissions in half by 2030.
The screening was followed by a Q&A session lead by Chappell and Szenasy in the Poggenpohl Showroom. The impassioned crowd responded with their concerns and questions about the issues around sustainability resulting in a lively discussion.
Attendees enjoyed prosecco, hors d’oeurves and conversation amidst Poggenpohl’s award-winning luxury kitchen designs that provided an elegant setting for the event.