January 5, 2009
Product Placement
A cheat sheet to the objects of Objectified
Since Gary Hustwit‘s upcoming industrial-design documentary, Objectified, is all about products and the people who make them, here is a helpful (though incomplete) cheat sheet to what you’ll find in the just-released trailer: Naota Fukasawa‘s hand, the wall-mounted CD player he designed for Muji, a Panton chair, an Apple laptop, a Mercedes-Benz (wild guess—it looks like the Stuttgart museum to me ) convertible, a Leica camera, a Braun radio, an Oxo peeler, Jasper Morrison’s Air chair being manufactured, a mess of cell phones, Muji and IKEA stores, Smart Design’s Flip Mino pocket video camera, and an ad for an Sanyo’s waterless Aqua washing machine. Oh, right, and Karim Rashid, too. God knows he needs the publicity.
See what else you can spot!