November 1, 2010
One of the scions of the legendary company talks about design, luxury marketing, and the iPad.
Executive VP of Roset USA
New store openings in North and South America, and decorating my flat
First step on a project
Find someone who likes the brand and has a strong feeling for contemporary high-end design. It is more than just finding a prospect.
Last step on a project
Official opening party (even if there is normally no end to collaboration)
How do you break a creative block?
Glass of vodka, cigarettes, books, sports …
Why do you do what you do?
Maybe because of my education … and certainly because of my family
MBA in luxury marketing and business school specialized in international business
Not sure yet
Provide worldwide childhood education. Give to the next generation at least what we have enjoyed so far.
First act as “design czar”
Having an espresso in the morning
I have the best so far!
Sala chair by Ligne Roset
Office sound track
“You Can’t Always Get What You Want”
Most useful tool
Best place to think
My office when it’s early in the morning
Ligne Roset. We just turned 150.
Ligne Roset. Check out our new collection!
Shopping for lighting
Learned the hard way