Antoine Roset

Job description
Executive VP of Roset USA

Current projects
New store openings in North and South America, and decorating my flat

First step on a project
Find someone who likes the brand and has a strong feeling for contemporary high-end design. It is more than just finding a prospect.

Last step on a project
Official opening party (even if there is normally no end to collaboration)

How do you break a creative block?
Glass of vodka, cigarettes, books, sports …

Why do you do what you do?
Maybe because of my education … and certainly because of my family

Education
MBA in luxury marketing and business school specialized in international business

Mentor
Not sure yet

World-saving mission
Provide worldwide childhood education. Give to the next generation at least what we have enjoyed so far.

First act as “design czar”
Having an espresso in the morning

Dream team
I have the best so far!

Office chair
Sala chair by Ligne Roset

Office sound track
“You Can’t Always Get What You Want”

Favorite tchotchke
iPad

Most useful tool
Blackberry Bold

Bookmarks
iPad

Best place to think
My office when it’s early in the morning

Current read
Confucius

Something old
Ligne Roset. We just turned 150.

Something new
Ligne Roset. Check out our new collection!

Favorite space
Surfboard

Guilty pleasure
Shopping for lighting

Underrated
Furniture

Overrated
Fashion

Learned the hard way
English

Command-Z (undo)
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