December 31, 1969
Best Thing Going
The Best Products showrooms were Post-Modern icons, giving the suburbs their own landmark architecture. An admirer asks,
Before big-box retailing even had a name, James Wines was taking the box and turning it on its side, extruding its facade, even making it appear to crumble. The New York-based architectural designer and sculptor was cofounder with Alison Sky of SITE, a design firm that changed forever how we think about suburban retail with its series of Best Products showrooms, built between 1972 and 1984. The buildings drew interest far and wide: to locals they were curiosities, visual points of reference in suburban wastelands seemingly desperate for any sense of place; to the artistic elite they were Dadaist works worthy of Duchamp, winking comments on everything from consumer culture to the increasingly fractured nature of American life.
But these buildings-as-sculpture in Wal-Mart country were not to last. Best Products Company, an appliance and housewares catalog retailer, folded in the mid-1990s. Of the nine showrooms SITE built, all but two have either been torn down or stripped of their architectural witticisms. What’s left of the Peeling Project in Richmond, Virginia, its front elevation now just a blank wall, houses a weekend flea market and pawn shop heralding “Top $ for Your Gold.” The Tilt Building in Towson, Maryland, an engineering marvel whose 450-ton masonry-block facade seemed to balance precariously on one corner, was razed completely and the site redeveloped. Buildings in Miami and Milwaukee were retrofitted into a Sears and a Wal-Mart, respectively. The Notch Project in Sacramento and Water Showroom in Hialeah, Florida, also lost their absurdist touches to become traditional big-box venues.
One of the exceptions is the Indeterminate Facade showroom in Houston, which features a crumbling white-brick wall. Evoking images of an apocalyptic remnant of war, it still stands in its original configuration but is in want of a tenant. “The building’s preservation has depended on its function as a big-box store,” says Stephen Fox, adjunct lecturer in architecture at Rice University. “The facade has not figured in at all. It will probably need maintenance soon, and they may just tear it down. There’s not much sentiment here for preserving suburban landmarks.”