January 17, 2007
OFS/Styline Industries announces name change to OFS Brands, Inc.
Huntingburg, IN (December 27, 2006) Styline Industries, more widely known as OFS, today announced the company has restructured its organization to better manage its multiple brand portfolio and changed its name to OFS Brands, Inc. Currently, OFS Brands, Inc. consists of 3 separate divisions and a 4th division soon to be announced. These divisions include […]
Huntingburg, IN (December 27, 2006) Styline Industries, more widely known as OFS, today announced the company has restructured its organization to better manage its multiple brand portfolio and changed its name to OFS Brands, Inc. Currently, OFS Brands, Inc. consists of 3 separate divisions and a 4th division soon to be announced. These divisions include OFS – a high-end commercial furniture manufacturer; First Office – a design and value focused commercial furniture manufacturer; and Styline Logistics – one of the nation’s largest specialized carrier and logistic service providers to the furnishings industry.
“Over the past few years we have been blessed with tremendous success. As a result, our company is well positioned to capitalize on opportunities for stronger growth, innovation and leadership in the furniture and logistics industries,” says Hank Menke, President and CEO. “This organizational restructuring is critical to our overall business strategy, and will enable us to place sharp focus on understanding, predicting and responding to the needs of our customers in these vertical market segments.”
“A more comprehensive approach in managing all brands within our parent organization will allow us to capitalize on the collective strengths we share, thereby providing more leverage to each individual brand,” explains Mike Wagner, Sr. VP of Sales and Marketing. “Restructuring our company will benefit our key customers, employees, and business partners with team-engaged solutions. This change will also reiterate our overall corporate capability and better define each individual brand value.” Wagner also added, “We want to make it easy for our customers to understand how they can leverage all of our resources by enabling them to provide innovative solutions to their customers who make up these 3 distinct market segments. Each brand will be responsible for their individual brand strategy, operations, marketing and service.”
OFS Brands, Inc. is a family owned corporation, headquartered in Huntingburg, Indiana, and is committed to providing socially responsible furniture and logistic solutions through better design, excellent performance, and innovative products and services. For more information on its restructuring, contact Chris Rogers, Director of Marketing, OFS Brands, Inc, [email protected] or 800-521-5381 x 7213.